L&T explores the potential consequences of deceptive use of assigned patronymic trade marks in the fashion industry for LexisNexis

Partner Amanda McDowall and Senior Associate Sophie Anim analyse the impact of the Advocate General’s opinion that misleading use of an assigned trade mark which corresponds with an initial fashion designer’s name may result in revocation of the applicable mark under EU law.
This article was written for, and published by, LexisNexis and is available to read here or by clicking on the button below.

 
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L&T analyses the Duty of Fair Presentation at Without Notice Hearings for LexisNexis

LexisNexis Case Analysis: J&J Snack Foods Corporation & ICEE Corporation v Ralph Peters & Sons Ltd & Mark Jeffrey Peters [2025] EWHC 436 (Ch)
Partner Amanda McDowall and Trainee Solicitor Saher Amin discuss the High Court’s discharge of a worldwide freezing injunction and imaging order, originally obtained by J&J Snack Foods Corporation and ICEE Corporation against Ralph Peters & Sons Limited and Mark Jeffrey Peters …

Long Read: AI, “Digital Twin Tech” and Fashion – An Update

 
It has recently been reported in the press that the retailer, H&M, will be producing digital replicas of 30 fashion models and using them in an upcoming ad campaign. These AI-made digital twins are set to be developed in partnership with models and modelling agencies: they will be used on social media and posters in lieu of their human counterparts as part of a new marketing initiative in the coming months.
Whilst it appears that the p…

Wooden rowing machine not a work of artistic craftsmanship (WaterRower Limited v Liking Limited)

The UK Intellectual Property Enterprise Court (IPEC) delivered an important decision in WaterRower (UK) Limited v Liking Limited. The decision highlights the limitations of copyright protection for 3D objects.
Background
WaterRower UK Limited (‘WaterRower’) claimed its water resistance rowing machines qualified as works of artistic craftmanship and alleged that Liking Limited infringed their copyright by reproducing a substantial part of thes…

Caution for brand owners following landmark Supreme Court ruling (Sky v Skykick)

The Supreme Court has handed down a landmark decision which will impact many trade mark owners in the UK. In SkyKick UK Ltd and another (Appellants) v Sky Ltd and others (Respondents) [2024] UKSC 36, it has been held that bad faith can be found where parties seek broad trade mark protection covering specifications of goods and services where there is no genuine intent to use the mark, and the trade mark is intended to be used as a legal weapon ag…